About The Brand

Jessie Boys. Classics, cut differently.

Jessie Boys is a men’s heritage brand built on character. The kind you earn, not manufacture. Rooted in London sensibilities and reimagined under the Australian sun, we create pieces that feel lived-in, soulful, and quietly rebellious.

We believe men deserve objects with depth. Things that hold weight, story, humour, and heart. Not loud. Not try-hard. Just beautifully made and unmistakably theirs.

Jessie Boys isn’t about becoming something else. It’s about expressing what’s already there.

Our world begins with eyewear. Bold, architectural frames carved with modern lines and British eccentricity. Peices that feel like heirlooms with a twist. But Jessie Boys has always been more than sunglasses. It’s a universe forming slowly, intentionally: clothing, objects, and future collections shaped by the same philosophy.

Heritage worn lightly.
Tradition with attitude.
Classics, cut differently.

Every element is considered. From sculptural silhouettes and rich colourways to understated gold detailing and tactile finishes. We design with reverence for the old ways, paired with a quiet sense of mischief. A raised eyebrow hidden inside refined simplicity.

Hand-finished in small batches, each piece carries subtle variations. The mark of human craftsmanship, not factory uniformity. We celebrate those nuances. Proof that real hands, care, and intention shaped what you’re holding.

Though crafted for men, Jessie Boys naturally finds its way into the hands of women drawn to refined rebellion and honest design.

Designed for men. Stolen by women.

Jessie Boys isn’t just something you wear.It’s something you carry.
A feeling. A mood. A quiet confidence with a spark of play.

A world built for men with depth, and for anyone drawn to character over perfection.

Welcome to Jessie Boys.